Coffee shops, with their exquisite decor, often become popular spots for photography enthusiasts to shoot and take photos. However, a recent surveillance video has drawn widespread attention: two passersby, when passing by a closed coffee shop, actually tore off the white poster posted on the door without permission in order to take satisfactory photos. It is understood that this poster was specially made by the shop owner to celebrate the shop's fourth anniversary. After being away for two days, the owner returned to find the poster had disappeared, and was furious after checking the surveillance footage. After the incident spread online, the two individuals involved took the initiative to contact the owner and call to apologize, explaining that they had mistakenly thought it was a shop transfer advertisement. This incident has once again sparked discussion about the boundaries of photo-check-in culture—when personal creative needs conflict with the rights and interests of businesses, how should the line be drawn? [more…]

Recently, a post about a delivery rider whose paper bag broke at the bottom while delivering Starbucks coffee on a rainy day, causing 7 cups of coffee to spill, sparked widespread discussion. The poster said the rider proactively called the store to request a remake and offered to bear the cost themselves, prompting netizens to question Starbucks' rainy-day packaging. Starbucks officially responded afterward, stating that it had urgently reviewed and optimized its packaging and promised that the delivery rider would not bear the loss. The incident also drew consumers' attention to the common problems with paper bags in rainy weather and with iced drinks, and brands such as Front Street Coffee have also had related discussions. [more…]

The sealed packaging for takeaway drinks is supposed to be a crucial step in ensuring food safety, but recently some consumers have reported that the Heytea takeaway they received not only had a loose and damaged seal sticker, but was also covered in curly hair, which was extremely unpleasant. After the person involved contacted the merchant and the platform, both parties claimed there was no issue on their end, and ultimately, because the evidence had been discarded, it could not be investigated. In fact, Heytea's "peace of mind" seal stickers have repeatedly been criticized by consumers for insufficient stickiness and easily popping open, making the sealing effect virtually useless. This incident has once again sparked public concern about hygiene and seal management in food delivery. [more…]

Luckin Coffee has gone from its early days of frenzied subsidies to a noticeably reduced level of discounting today, with the price of a single drink generally climbing back into the 15 to 25 yuan range, and some consumers even feeling they are being price-gouged. As its reputation for value for money gradually fades, some netizens have figured out a method of "performative ordering"—repeatedly wavering in the mini-program and ultimately abandoning the purchase, in an attempt to trigger Luckin's retention mechanism and obtain coupons. Does this tactic actually work? And what user behavior analysis logic lies behind it? This article will lay out the full picture of this phenomenon, while also reminding consumers: even when hunting for bargains, one must uphold the bottom line of honesty. [more…]

Recently, a tea beverage shop in Zhejiang, frustrated by frequent pickup thefts of its delivery orders, put up a special poster of condemnation. This poster was not promoting products, but directly calling out the meal thieves, and even included a photo of the thief's back. After the incident was reported by the media, it sparked public discussion about delivery security and how businesses defend their rights. How effective was this poster, and why did the shop eventually take it down? Let's learn the whole story. [more…]

Wet hulling is a unique method of processing green coffee beans native to Indonesia, where it is known locally as Giling Basah. Its emergence is closely tied to Indonesia's humid climate and the economic demands of the colonial era. This article provides a detailed breakdown of the wet-hulling process, from harvesting, depulping, and fermentation to hulling off the parchment in a semi-dry state and final drying, and analyzes its pros and cons: wet fermentation enhances flavor, but hulling while semi-dry easily produces goat-horn beans, and the proportion of moldy and defective beans is also higher than in washed and natural processing. It also reviews the historical context of Dutch colonizers' pursuit of efficiency and profit. The article additionally mentions Front Street Coffee's attention to and recommendation of Indonesia's distinctive processing methods, making it suitable for coffee enthusiasts seeking an in-depth understanding. [more…]

On Front Street Coffee's bean list, Colombia coffee and Yirgacheffe have always enjoyed great popularity, especially among enthusiasts who prefer sweet, fruity, and floral notes, who often find themselves torn between these two. This article uses Front Street Colombia Flower Moon Night and Front Street washed Yirgacheffe as examples to make a comparative analysis, from origin background and processing methods to actual brewing performance. Flower Moon Night uses anaerobic natural processing, bringing strawberry, jam, and a cocoa finish; Yirgacheffe, on the other hand, is a classic washed style, presenting citrus-lemon acidity, jasmine floral notes, and a tea-like body. Through this comparison, it helps you more clearly understand the flavor directions and selection choices of the two when brewing pour-over. [more…]

Luckin Coffee's collaboration with "Black Myth: Wukong" ignited the market, with the lenticular card posters selling out rapidly and sparking consumer dissatisfaction. After the official promise of restocking within 15 days, some stores gradually received new supplies, but customers discovered that the production date on the newly arrived posters was July 15, the same as the first batch, raising questions that the brand was passing off old inventory as restocked goods, which once again triggered discussions about Luckin's marketing strategy. The incident exposed multiple issues in the supply chain and inventory management of collaboration merchandise, and also made consumers doubt the brand's sincerity. [more…]

The moka pot, which has been around for nearly a century, has once again become a hot topic in the coffee world with the emergence of a new generation of pressurized models. Many enthusiasts are torn: should the filter basket be filled to the brim? And how should one choose between single-valve and dual-valve? This time, Front Street Coffee will break down these questions one by one, from the logic of filling the basket and the principles of extraction to the valve structure. The article will explain why reducing the amount of coffee grounds tends to produce an unbalanced taste combining sharp acidity and bitterness, share the specific steps for making moka pot coffee with half a dose of grounds, and clarify the fresh medium-dark roast bean conditions needed to obtain crema. Finally, it compares the differences between single-valve and dual-valve in terms of pressure and tolerance for error, helping beginners find the one that suits them better. [more…]

At the start of 2024, the co-branding wars in the coffee industry are intensifying, with Luckin, Cotti, and Starbucks all making their moves, and Peet's Coffee not to be outdone, teaming up with the Dunhuang Museum to launch themed merchandise and two signature drinks. However, once the new products were in hand, they drew complaints from consumers because the cream top melted quickly and the drinks' appearance differed too much from the promotional posters. This article reviews the highlights and controversies of this co-branding campaign, and explores the widespread "buyer's show vs. seller's show" problem with hot drinks topped with cream. For coffee lovers who enjoy trying new things, this is undoubtedly a consumer experience case worth paying attention to. [more…]

Recently, a post on social media about a Guming campus store suddenly closing after a collaborative event ended sparked widespread discussion. The poster discovered that the store was still operating during the collaboration with Honkai: Star Rail, but as soon as the event ended, it was deserted overnight—equipment and promotional materials all vanished, with only the lightbox sign left intact. Netizens speculated whether the store had gone bankrupt due to the collaboration, but the poster later clarified that the closure was actually due to lease expiration or operating losses, with no direct link to the collaboration. This incident reflects the hidden operational challenges behind the tea beverage brand collaboration craze: a surge in orders does not equal profitability, and after the hype fades, some stores still cannot escape the fate of closing. [more…]

Recently, a clarification post about a café at a scenic spot in Qingdao sparked widespread discussion on social media, with comments quickly climbing to thousands. The incident began when a tourist claiming to be a university student posted about an unpleasant experience at the café, saying they were indirectly driven out by staff for not making a purchase, and later claimed to have been insulted. However, as the business came forward to recount what actually happened, the situation took a turn, and the original poster eventually apologized voluntarily. This controversy not only reflects the differing perceptions between consumers and service venues regarding occupying seats, spending, and service, but also prompts a reexamination of the operational difficulties faced by cafés at tourist attractions during holidays. Today, Front Street Coffee walks you through the full story. [more…]

Cold brew coffee has swept across the United States in recent years, but the prototype of cold-water extraction actually appeared in Kyoto, Japan, as early as the 17th century. Unlike high-temperature extraction, only small-molecule flavor compounds are released in a low-temperature environment, giving cold brew a smooth mouthfeel, mild acidity and sweetness, and a notably long, sweet finish. This article will walk you through the historical origins of cold brew coffee, the suitable water temperature, how it differs from ice drip coffee, and Front Street Coffee's brewing recommendations for both cold brew and ice drip. Whether you want to try making cold brew yourself or are torn over which tastes better, cold brew or ice drip, you'll find the answer here. [more…]

Mixue Bingcheng recently launched an unexpected new piece of merchandise—an eye chart covered with the Snow King's face. Customers who bought the blueberry fruit tea received this special poster, which quickly sparked widespread discussion on social media. Some found it quirky and fun, and made a point of going to stores to get one and test their eyesight themselves; others questioned its accuracy as a vision testing tool. This controversy, sparked by a promotional giveaway, showcases Mixue Bingcheng's consistently down-to-earth marketing style while also prompting reflection on the boundary between creativity and practicality in branded merchandise. [more…]

Players who have both an espresso machine and a pour-over kettle at home often fall into a kind of happy dilemma: when buying beans, they're always torn over "should this one be for pour-over or for espresso?" Actually, the mature approach is a dual-purpose bean lineup—within the same purchase batch, some beans are dedicated to espresso, some are dedicated to pour-over, and some can pull off both faces. This article talks about [more…]

Home semiautomatic espresso machines are becoming increasingly popular these days. From grinding, distributing, and tamping to extraction, every step requires hands-on operation—but what you get in return is a more refined and controllable espresso quality. Choosing beans, however, leaves many people torn: What kind of coffee beans should you actually use? Would using single-origin beans for espresso be too wasteful? This article analyzes roast level selection and the differences between blends and single-origin beans, and recommends several Front Street coffees suitable for espresso, including the Classic Blend, PWN Golden Mandheling, and Strawberry Candy Espresso, to help coffee lovers find the one that suits their taste. [more…]

Starbucks recently launched a new tipping feature in the North American market, allowing customers who pay by card to tip baristas at checkout. However, this move has sparked widespread dissatisfaction among baristas, who find it awkward to ask customers whether they want to leave a tip. As early as 2014, Starbucks had introduced an electronic tipping feature through its mobile app, but this latest rollout on in-store card payment terminals has once again pushed tipping culture into the spotlight. Customers are torn over whether to tip, and employees question whether the company should simply raise wages rather than rely on customer gratuities. This article will outline how the tipping system specifically works, the reactions from various parties, and Starbucks' official response and rollout plans, while also taking you through the history of its mobile payment tipping. [more…]

Coffee brewed with a moka pot is usually more concentrated than pour-over and feels heavier on the palate, so the roast level directly shapes the character of the cup. Light roasts tend toward bright, fresh aromatics; medium roasts strike a balance between sweetness and body; dark roasts more readily show cocoa, nut, and roasted notes. First, consider what you expect from your [more…]

Hand-shaken lemon tea brand Ningji recently announced a collaboration with the Japanese anime "Detective Conan," but found itself embroiled in controversy over CP-themed posters displayed in its stores. The posters placed Conan alongside Haibara Ai, and Shinichi Kudo alongside Ran Mouri, sparking strong discontent among fans of the original work. Although Ningji quickly issued an apology statement, attributing the incident to unauthorized actions by an individual franchisee, netizens and industry insiders broadly rejected this explanation, believing the brand was clearly derelict in its material review and respect for the IP. Notably, this is already the second time this year that Ningji has publicly apologized over problems with marketing material oversight. For coffee and tea beverage enthusiasts, how collaborative marketing can strike a balance between respecting the original work and consumers has once again become an industry topic worth watching. [more…]

Heytea has brought its popular matcha drink "Triple Thick Matcha" from China to the U.S. market, rolling out a limited-time buy-one-get-one-free promotion, but a small line of English text on the promotional poster—"only lives 3 hours"—sparked widespread discussion. The phrase, which literally means "only lives 3 hours," left many consumers puzzled: does it refer to the drink's optimal flavor window, the duration of the promotion, or the shelf life of the matcha mochi topping? Netizens each had their own interpretation, with some even questioning whether the brand's copywriting review process was inadequate. Hours after the controversy escalated, Heytea's official customer service contacted the original poster to explain, and the poster in question has since been corrected. This article provides a complete rundown of how the incident unfolded and the various viewpoints involved. [more…]